2022

MOREAU KUSUNOKI

Voodoo Voodoo was commissioned to design and develop a new brand identity for Moreau Kusunoki — a Franco-Japanese architecture practice founded in 2011 by Nicolas Moreau and Hiroko Kusunoki, whose combined experiences include working at the renowned architecture firms of SANAA, Kengo Kuma, and Shigeru Ban.
moreaukusunoki.com

Work Scope:
Identity concept & creation
Editorial design
Typographic language
Printed matter
Signage
Social media assets
Stationery & templates
Website design & implementation

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Scto Grotesk A by Schick Toikka
schick-toikka.com

Noto Japanese typeface
fonts.google.com

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Velino Serif by DSType
dstype.com

Ma — a concept of Space and Time — experiencing the negative space, where the space between is as important as the physical structures. A space to pause, contemplate, to convey meaning.

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The extensive identity system was developed across a wide spectrum of printed and digital applications, including stationery, templates for internal and external communications, publications, plan drawings, and website. The latter was implemented in collaboration with London based studio LeCollective.

DIALOGUES BETWEEN SPACE AND TIME

Space and time are defined by continuous cycles of growth. A continuous experience that is shaped by different scales: close and afar. We embrace these constant dualities: The part and the whole. The permanent and the ephemeral. The light and the dark.

The certainty of our axes, and the uncertainty of a moment to unfold. Like capricious shadows that choose to reveal or hide, but never forget to set the pace of time.

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