KLEOS+KLEA
KLEOS+KLEA — A Design System for Nutrient-Only Skincare
A tactile identity that balances science with ceremony, and precision with poetry.
Skincare often promises transformation, but few brands make ritual feel this elemental. Enter KLEOS+KLEA, a nutrient-focused skincare line distilled from a 20-year journey in plant-based formulations led by founder Tammy Demos. Rooted in natural intelligence and a clinical sense of restraint, the skincare line offers more than products—it introduces a rhythm. A deliberate return to nourishment that is both scientific and soulful.
Throughout the project, Voodoo Voodoo shaped every facet of the brand: from strategic positioning and naming, to visual identity, packaging, product design, and art direction.
Voodoo Voodoo translated a deeply considered skincare philosophy into a clear and elevated brand world.
The creative response avoids overstatement. Instead, it leans into restraint: refined palettes, measured typographic tension, and materials that speak through touch. In place of overt branding, there’s calibration and care—each decision tuned to reflect the product’s nutrient-only ethos without veering into austerity.
At its core, KLEOS+KLEA is a choreography of opposites: nature meets science, softness balances structure. Rather than treat this as contradiction, the identity treats it as rhythm. The brand doesn’t market products; it orchestrates a moment of nourishment.
That meant creating a system, not just a signature—one built to express clarity through form. Typography, colour, material, and finish work in harmony, guiding the hand as much as the eye.
Project Solutions:
Visual Identity
Brand & Product Naming
Brand Story Development
Packaging System
Product Design
Art Direction
E-Commerce Design
Editorial Design
Printed Matter
Social Media
Marketing Collateral
Typography anchors the identity. Our pairing of Signifier, a sculptural serif, with the sans-serif modular GT America builds a deliberate tension—rational meets expressive. The logotype itself plays with width and weight, shifting between extended and condensed characters. It’s a system that breathes.
Colour, too, is treated as language. A strict black-and-white foundation signals purity and contrast, then expands through a spectrum of earthy neutrals and seasonal bursts. It’s a visual world designed to scale with both precision and feeling.
KLEOS+KLEA’s packaging avoids surface flourish, focusing instead on tactile nuance. Custom bottles—matte, weighty, and curved—mirror both masculine and feminine silhouettes. The touch is soft, the design deliberate. Lids resemble hand-worn pebbles. Nude slipcases, embossed with subtle texture, wrap around colour-coded inner boxes that correspond to each product, secured with black eco-friendly elastic bands. There’s no noise, only clarity made physical.
The system invites touch and encourages pause, reinforcing the idea that interaction is part of care.
Photography & Art Direction
Creative/Art Director: Catarina Pereira
Photographer: Lina Zangers
Set Designer: Kristine Alksne
Videographer: Tjark Lienke
Hair & Makeup Artist: Theo Schnürer
Digital Operator/Light: Chaemus Macmillan
Lighting Assistant: Lukas Wenninger
Production: Doity
Studio: Chérie, Berlin
Project Credits
Creative Direction & Design: Catarina Pereira
3D Design: Dylan Godfrey
Lid Concept: Manuel Carvalho & Nazara Lázaro
Illustration & Design Support: Rita Pereira
Web Development: Arnold Oosterom
Brand Naming: Eleni Tranouli
Copywriting: Margot Noel & Catarina Pereira
Marketing: Hailey Welch
Typography: Grilli Type & Klim Type Foundry
BORN TO NOURISH
An entirely new approach to skincare
The brand framework extends seamlessly across digital, social, and editorial. Every channel—from in-hand to in-feed—feels considered. Typography stays consistent. Messaging is warm but never breathy. Visuals remain quietly assured.
We ensured that the system is not only visually cohesive but experientially continuous—carrying the same voice from packaging to posts, from product to philosophy.
Each element—type, material, image, tone—flows from a single vision: to express a nutrient-only philosophy through form, feeling, and function. The result is a visual system that doesn’t just look considered—it behaves with intention across all touchpoints.
Rather than leaning on aesthetic flourish, KLEOS+KLEA builds trust through cohesion. It invites a slower kind of engagement—one rooted in care, focus, and presence. In doing so, it offers a new model for how beauty brands can communicate: not louder, but deeper.
KLEOS+KLEA emerges as a fully realised brand ecosystem—strategically rooted and emotionally resonant. The project responds directly to the core challenge: to express a nutrient-only skincare philosophy through a design language that is both elevated and elemental.
The tools of application were thoughtfully designed by Voodoo Voodoo as an integral part of the ritual. A handheld ceramic bowl—used to activate the powder treatments—is intentionally irregular, designed to guide circular, intuitive motion. Sustainable materials meet sculptural form. Function becomes ceremony.
A cork box protects and presents the bowl while doubling as a keepsake. Naturally renewable, lightweight, and biodegradable, cork is a remarkable material—warm to the touch and shaped by nature—that reinforces the brand’s sustainable ethos.
KLEOS+KLEA’s visual language feels alive and intentional—balancing stillness with movement, and clarity with expressive detail.
A ritual that invites slow, deliberate engagement, cultivating presence, care, and focus. It doesn’t just look considered—it commands trust, evokes ritual, and redefines how beauty communicates.