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Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.Voodoo Voodoo is a creative studio specialising in design, creative direction and content creation.           We are a sea change, an exchange, of true Voodoo, a breakthrough, a radical, magical hue.
2024

KLEOS+KLEA

Voodoo Voodoo created a 360º visual identity for the new skincare brand KLEOS+KLEA, including brand and product naming, as well as a distinctive packaging system, product design, web design, and art direction.

Working alongside founder Tammy Demos, we identified a unique creative opportunity for KLEOS+KLEA, reflecting Tammy’s commitment to natural ingredients and transparency.

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As environmental consciousness becomes central to modern luxury, KLEOS+KLEA pioneers a new approach to skincare, integrating natural ingredients into meticulously curated formulas.

For the KLEOS+KLEA brand, we established a design language inspired by nature’s vibrancy, fluidity, and precision, enriched with storytelling elements.

Project Solutions:
Visual Identity
Brand & Product Naming
Brand Story Development
Packaging System
Product Design
Art Direction
E-Commerce Design
Editorial Design
Printed Matter
Social Media
Marketing Collateral

 

BORN TO NOURISH
An entirely new approach to skincare


Photography & Art Direction
Creative/Art Director: Catarina Pereira
Photographer: Lina Zangers
Set Designer: Kristine Alksne
Videographer: Tjark Lienke
Hair & Makeup Artist: Theo Schnürer
Digital Operator/Light: Chaemus Macmillan
Lighting Assistant: Lukas Wenninger

 

Collaborators
3D Design: Dylan Godfrey
Lid Concept: Manuel Carvalho & Nazara Lázaro
Illustration: Rita Pereira
Web Development: Arnold Oosterom
Brand Naming: Eleni Tranouli
Copywriting: Margot Noel
Marketing: Hailey Welch

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Each aspect of the brand radiates a tactile, sensory richness, with a vivid colour palette and refined minimalism. We navigate these dualities, embracing nature’s vibrant hues and the pure qualities of each ingredient.

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The KLEOS+KLEA product line is divided into two methods, each visually distinct: matte black for the Purifying Method and matte soft-white for the Nourishing Method. The opaque glass vessels preserve the ingredients’ integrity, and their soft-touch finish creates a velvety tactile experience.

Our logo strikes a balance between boldness and delicacy, with condensed and expanded characters suggesting growth and movement. Our creative direction captures this duality, blending nature’s vibrant energy with a sense of focused purity.

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As the KLEOS+KLEA name embodies the harmonious balance of both genders, this is also reflected in our custom-designed bottles. Each set comprises two bottles with complementary, mirrored shapes, evoking both feminine and masculine forms.

Our bottles and lids feature deliberate soft curves, contrasting with our minimal packaging. The lid concept, developed by Manuel Carvalho and Nazara Lázaro, is crafted as a delicate irregular pebble, introducing another element of tactility.

The boxes are wrapped in a slipcase with a blind embossed logo and an eco-friendly rubber band that encircles each colour-coded box.

These potent formulas are blended in the Thallo bowl, a custom ceramic piece with a gently textured surface and refined silhouette. Designed to fit in the palm of our hand, it guides our fingers and enhances the sensory experience. Each bowl is unique, reflecting a handmade process.

We partnered with a family-owned Portuguese ceramic manufacturer committed to sustainable practices, using locally sourced clay, an abundant natural resource. This material can be stored and reused before firing, reducing waste and conserving natural resources.